Figurative Language - is to elicit emotion, help readers form mental images and draw readers into the work. These are the simile, metaphor, personification, and more.
Poetry is a form of artistic expression using rhythmic and imaginative language to convey emotions, ideas, or stories in a condensed and often metaphorical way.
Imagery - writers use imagery to build a specific sensory experience for readers to imagine and relate to. The types of imagery include visual, auditory, olfactory, gustatory, tactile, and kinesthetic.